Barbara Itty,: search on Z-Library

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1

Teens on the Internet—commercial application of a deconstructive analysis of ‘teen zine’ features

Howard Moskowitz, Barbara Itty, Jeff Ewald

Journal:

Journal of Consumer Behaviour

Year:

2003

Language:

english

File:

PDF, 157 KB

english, 2003

2

Jumpstarting Product Development

Moskowitz, Howard, Itty, Barbara

Journal:

Journal of Advertising Research

Year:

2003

Language:

english

File:

PDF, 447 KB

english, 2003

3

Rapid, inexpensive, actionable concept generation and optimization: the use and promise of self-authoring conjoint analysis for the food service industry

Howard R. Moskowitz,, Alex Gofman,, Barbara Itty,, Rachel Katz,, Mahdu Manchaiah, Zhenyu Ma

Journal:

Food Service Technology

Year:

2001

Language:

english

File:

PDF, 606 KB

english, 2001

4

Deconstructing automobile messaging: Clues to brand strategy

Howard Moskowitz,Barbara Itty,Carly Fink…

Journal:

Journal of Database Marketing & Customer Strategy Management

Year:

2003

Language:

english

File:

PDF, 398 KB

english, 2003

5

Rapid, inexpensive, actionable concept generation and optimization: the use and promise of self-authoring conjoint analysis for the food service industry

Howard R. Moskowitz, Alex Gofman, Barbara Itty, Rachel Katz, Mahdu Manchaiah, Zhenyu Ma

Journal:

Food Service Technology

Year:

2001

Language:

english

File:

PDF, 606 KB

english, 2001

6

HISPANIC AND NON-HISPANIC RESPONSES TO CONCEPTS FOR FOUR FOODS

HOWARD MOSKOWITZ, BARBARA ITTY, RACHEL KATZ, ANDREA MAIER, JACKIE BECKLEY, LAURENT FLORES

Journal:

Journal of Sensory Studies

Year:

2004

Language:

english

File:

PDF, 268 KB

english, 2004

7

Learning from the competition II: a case history dissecting in-market Quick-Serve-Restaurants communications through conjoint analysis

Howard Moskowitz, Barbara Itty, Madhu Manchaiah, Zhenyu Ma

Journal:

Food Service Technology

Year:

2002

Language:

english

File:

PDF, 518 KB

english, 2002

8

Understanding the mind of the customer through category analysis of messaging: The case of menopause

Fink, Carly, Hughson, Angus, Itty, Barbara, Shand, Andrew, Moskowitz, Howard R

Journal:

Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing

Year:

2003

Language:

english

File:

PDF, 552 KB

english, 2003

9

Steps towards a consumer-driven ‘concept innovation machine’ for food and drink

Howard R. Moskowitz, Michele Reisner, Barbara Itty, Rachel Katz, Bert Krieger

Journal:

Food Quality and Preference

Year:

2006

Language:

english

File:

PDF, 1.07 MB

english, 2006

10

Communicating the Hard to Communicate

Moskowitz, Howard, Itty, Barbara, Fink, Carly

Journal:

Journal of International Food & Agribusiness Marketing

Year:

2003

Language:

english

File:

PDF, 1.01 MB

english, 2003

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